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  • Gym Owners Must Know This BEFORE Hiring Fitness Coaches

    The Problem with Individual Coaching and Programming In the fitness industry, individual coaching and programming have become popular approaches for gym owners and coaches. It allows coaches to provide personalized guidance and training plans to each client, tailoring the workouts to their specific needs and goals. However, this approach also poses some significant challenges and potential drawbacks, as Tim Lyons discovered in his experience with a gym that had a similar setup. At this gym, each coach had their own roster of clients and was responsible for creating individualized programming for their clients. While this may seem like a great way to provide personalized attention, it ....

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  • 17 Oct 2023

    Are You Missing True Wins in Your Gym Business?

    The Power of AI Tools in Business In today's competitive business landscape, staying ahead of the curve is key to success. One way businesses can gain a competitive edge is by leveraging artificial intelligence (AI) tools. This article will explore the power of AI tools specifically in the context of gym businesses. Leveraging AI for Image Creation Visual representation is crucial when it comes to attracting and engaging potential customers. Gym businesses can use AI tools to create eye-catching images that showcase their facilities, equipment, and services. With AI image creation tools, gym owners can easily generate professional-looking visuals that capture the attention of ....

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  • 12 Oct 2023

    High Ticket Sales vs. Monthly Recurring Revenue - What Every Gym Owner MUST Know

    The Allure of High Ticket Programs There is a lot of chatter in the industry about high ticket programs that promise large amounts of money in a short period of time. These programs can be appealing, especially for struggling gym owners. However, it's important to approach high-ticket options with caution and not rely on them as a quick fix. Many gym owners find themselves attracted to high-ticket programs because they are looking for a way to boost their revenue and make a bigger profit. The idea of making large sums of money quickly can be enticing, especially when faced with the challenges of running a gym business. However, it's essential to consider the potential downsides and ....

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  • 10 Oct 2023

    Money Making Activities vs. Time Wasters - What's Controlling Your Day?

    The Importance of Outsourcing Non-Revenue Generating Tasks As a gym owner, it’s crucial to prioritize your time on activities that directly contribute to revenue generation. While you may be skilled at various tasks, it’s essential to recognize that some responsibilities can be delegated or outsourced to professionals. Outsource non-revenue-generating tasks to allow gym owners to focus on income-producing activities and strategic planning. One such area where outsourcing can be highly beneficial is maintenance and repairs. Gym equipment is subject to wear and tear, and ensuring its proper functionality is vital for both customer satisfaction and safety. Rather than ....

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  • 5 Oct 2023

    Direct Appointments vs Discovery Calls - Who's the Winner? (A/B Test Results)

    The Importance of Pre-Qualifying and Pre-Selling Leads In the world of fitness and wellness, it can be challenging to attract and retain high-quality leads. There is a multitude of platforms and strategies available to generate leads, but the real challenge lies in converting those leads into paying clients. Building a solid client base requires time, effort, and resources. However, there is a way to save time and resources by pre-qualifying and pre-selling leads before scheduling an in-person appointment. Pre-qualifying and pre-selling leads involves reaching out to potential clients through a phone call. This initial contact not only allows you to assess the viability of the lead but ....

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  • Skills That Pay The Bills

    As a gym owner, you likely started your business with the goal of helping others achieve their fitness goals. However, as you grow your business, you may realize that the purpose of expanding your gym is not just to make more money, but also to improve the quality of your life. A successful gym means happier employees, more profit, and growth in other aspects of your business. Along the way, you will acquire valuable skill sets that can also spill over and benefit your personal life. In this article, we will discuss the skill sets that gym owners acquire and how they can use them to grow their businesses. Marketing Skills Marketing is one of the most critical skill sets ....

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  • What Did You Decide

    Let's talk about the cost of inaction and how it can affect your business. As a gym owner, I moved to a new location in 2015 and was invited to an event by my friends Frank and Rick Mayo. The event was called STS, a mastermind group that I joined because I wanted to surround myself with the best people. I have also joined other groups such as the inner circle with Russell Brunson and Todd Brown. Every time I joined a group like this, it helped me grow my business because I made better decisions. Unfortunately, not taking any action can lead to no growth, and hope is not a strategy. It's the small decisions that you make over time that result in creating a positive outcome. Action ....

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  • Time To Go To War

    Seizing Opportunities in a Recession: How to Succeed in Marketing Your Micro Gym The current economic situation is not favorable for many businesses, including those in the fitness industry. With the recession hitting hard, gym businesses are struggling to maintain their clientele and grow their customer base. However, it is crucial to realize that there are still opportunities to thrive even in the toughest of times. In this blog post, we'll discuss various ways to grow your gym business in a recession. Firstly, let's define a recession. A recession is a period of economic slowdown, typically characterized by a decline in Gross Domestic Product (GDP) for two consecutive ....

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  • Essential Skills for Running a Successful Gym Business

    Essential Skills for Running a Successful Gym Business Opening a gym is not just a business, it's a passion. It is an opportunity to share your love for fitness and training with others while also making a living out of it. However, running a gym is not easy. It requires more than just a love for fitness and a passion for training others. It is a multifaceted business that demands the acquisition of various skills. In this blog post, we will explore some of the essential skills that gym owners must learn to run a successful gym business. The Biggest Skill Set a Gym Owner Can Learn Gym ownership is a challenging business that requires a wide range of skills and ....

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  • How To Remove Yourself From Daily Operations

    As a personal training gym owner, you’re likely passionate about health and fitness and want to help others reach their goals. But when running a business, there are only so many hours you can dedicate to day-to-day operations. To really grow your gym and have time to focus on other aspects of your business, you need to start delegating and stepping away from the day-to-day operations. The idea of stepping away from the day-to-day operations of your gym can feel overwhelming, but with the right plan, you can make it happen. Here are some initial steps you can take as a gym owner to begin to step out of the day-to-day operations. 1. Automate as much as possible ....

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