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  • Skills That Pay The Bills

    Skills That Pay The Bills

    As a gym owner, you likely started your business with the goal of helping others achieve their fitness goals. However, as you grow your business, you may realize that the purpose of expanding your gym is not just to make more money, but also to improve the quality of your life. A successful gym means happier employees, more profit, and growth in other aspects of your business. Along the way, you will acquire valuable skill sets that can also spill over and benefit your personal life. In this article, we will discuss the skill sets that gym owners acquire and how they can use them to grow their businesses. Marketing Skills Marketing is one of the most critical skill sets ....

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  • What Did You Decide

    What Did You Decide

    Let's talk about the cost of inaction and how it can affect your business. As a gym owner, I moved to a new location in 2015 and was invited to an event by my friends Frank and Rick Mayo. The event was called STS, a mastermind group that I joined because I wanted to surround myself with the best people. I have also joined other groups such as the inner circle with Russell Brunson and Todd Brown. Every time I joined a group like this, it helped me grow my business because I made better decisions. Unfortunately, not taking any action can lead to no growth, and hope is not a strategy. It's the small decisions that you make over time that result in creating a positive outcome. Action ....

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  • Time To Go To War

    Time To Go To War

    Seizing Opportunities in a Recession: How to Succeed in Marketing Your Micro Gym The current economic situation is not favorable for many businesses, including those in the fitness industry. With the recession hitting hard, gym businesses are struggling to maintain their clientele and grow their customer base. However, it is crucial to realize that there are still opportunities to thrive even in the toughest of times. In this blog post, we'll discuss various ways to grow your gym business in a recession. Firstly, let's define a recession. A recession is a period of economic slowdown, typically characterized by a decline in Gross Domestic Product (GDP) for two consecutive ....

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  • Essential Skills for Running a Successful Gym Business

    Essential Skills for Running a Successful Gym Business

    Essential Skills for Running a Successful Gym Business Opening a gym is not just a business, it's a passion. It is an opportunity to share your love for fitness and training with others while also making a living out of it. However, running a gym is not easy. It requires more than just a love for fitness and a passion for training others. It is a multifaceted business that demands the acquisition of various skills. In this blog post, we will explore some of the essential skills that gym owners must learn to run a successful gym business. The Biggest Skill Set a Gym Owner Can Learn Gym ownership is a challenging business that requires a wide range of skills and ....

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  • How To Remove Yourself From Daily Operations

    How To Remove Yourself From Daily Operations

    As a personal training gym owner, you’re likely passionate about health and fitness and want to help others reach their goals. But when running a business, there are only so many hours you can dedicate to day-to-day operations. To really grow your gym and have time to focus on other aspects of your business, you need to start delegating and stepping away from the day-to-day operations. The idea of stepping away from the day-to-day operations of your gym can feel overwhelming, but with the right plan, you can make it happen. Here are some initial steps you can take as a gym owner to begin to step out of the day-to-day operations. 1. Automate as much as possible ....

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  • Organic Vs Paid Advertising

    Organic Vs Paid Advertising

    Organic social media posts are those that are posted to social media platforms without any form of paid promotion. These posts can be seen by an organic audience, meaning users who stumble across the content in their newsfeeds or on their timelines without any additional effort from the brand or publisher. Paid social media advertising, on the other hand, involve the use of paid social networks such as Facebook Ads, Twitter Ads, and Instagram Ads to promote content. Paid social media posts are used to target specific audiences, and the cost of running a paid campaign is usually much lower than that of a traditional marketing campaign. The benefits of organic social media posts are ....

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  • Personal Growth to Grow Your Gym

    Personal Growth to Grow Your Gym

    It is no secret that personal development plays an important role in the success of any business. The owner of a fitness business is no exception. By taking the time to focus on personal development, the owner of a fitness business can become better equipped to grow their business and take it to the next level. Here are just a few of the many benefits that personal development can offer to the owner of a fitness business. 1.Increased Confidence One of the most important benefits of personal development for the owner of a fitness business is increased confidence. Confidence is a key component of success and can be a powerful tool in helping the owner of a fitness business reach their ....

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  • Knowing Your Numbers

    Knowing Your Numbers

    As a fitness business owner , understanding your numbers is a crucial part of running a successful business . Knowing your numbers will help you make decisions that will lead to growth , increase profits and make sure your business remains sustainable . It ’ s hard to over state the importance of understanding your numbers . They can provide you with valuable insight into how your business is performing , how to improve its operations , ....

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  • Drop Ship Apparel For Your Gym

    Drop Ship Apparel For Your Gym

    As a fitness facility , maximizing profits is an important objective . And with the advent of more customers purchasing fitness gear and merchandise online , it makes sense to explore opportunities to add drop - ship gear and merchandise to the business offerings . Drop - ship gear and merchandise offers many benefits for a fitness facility . It allows for increased profits , can provide an alternative revenue stream , and allows the business to ....

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  • Cost Per Lead vs Cost Per Acquisition

    Cost Per Lead vs Cost Per Acquisition

    When it comes to running a successful business , it ’ s important to understand the cost per lead ( C PL ) and cost per acquisition ( C PA ). This knowledge will help you determine how much money you need to invest in order to acquire new customers and how efficiently your marketing campaigns are performing . The cost per lead ( C PL ) is a metric that measures the cost associated with gaining a new lead , typically a name, phone number, and email address. It ....

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