19120 N Pima Rd, Scottsdale, Arizona 85255

Money Making Activities vs. Time Wasters - What's Controlling Your Day?

Request More Information

Request More Information

By providing your number you consent to receive marketing/promotional/notification messages from ProFit. Opt-out anytime by replying STOP. Msg & Data rates may apply.

Request More Information
Money Making Activities vs. Time Wasters - What's Controlling Your Day?

The Importance of Outsourcing Non-Revenue Generating Tasks

As a gym owner, it’s crucial to prioritize your time on activities that directly contribute to revenue generation. While you may be skilled at various tasks, it’s essential to recognize that some responsibilities can be delegated or outsourced to professionals. Outsource non-revenue-generating tasks to allow gym owners to focus on income-producing activities and strategic planning.

One such area where outsourcing can be highly beneficial is maintenance and repairs. Gym equipment is subject to wear and tear, and ensuring its proper functionality is vital for both customer satisfaction and safety. Rather than allocating your valuable time and effort to fixing equipment issues, it is recommended to establish maintenance agreements with equipment vendors.

By entering into maintenance agreements, gym owners can rely on qualified professionals who specialize in repairing and maintaining fitness equipment. These experts possess the experience and knowledge necessary to address any issues promptly and efficiently, ensuring that your gym equipment is always in optimal working condition.

Furthermore, hiring professionals to handle maintenance and repairs can save you both time and money in the long run. Trying to repair equipment yourself may not only lead to further damage but also requires learning and acquiring the necessary skills. Additionally, your time is better spent on tasks that directly impact revenue generation and growth, such as marketing or developing new fitness programs.

Another area where outsourcing can be advantageous is in tasks related to administrative and operational duties. While these tasks are vital for the smooth functioning of the gym, they may not directly contribute to revenue generation. Examples of such tasks include bookkeeping, payroll processing, and facility management.

Delegating these tasks to qualified professionals enables you to focus on strategic planning and activities that generate income. For instance, instead of spending hours balancing the books or managing employee schedules, you can dedicate your time to creating effective marketing campaigns or evaluating new business opportunities.

Ultimately, outsourcing non-revenue generating tasks allows gym owners to optimize their time and expertise. It empowers them to focus on core competencies, innovative ideas, and revenue-generating activities.

In conclusion, outsource tasks that do not directly generate revenue. By establishing maintenance agreements with equipment vendors and hiring professionals for repairs and maintenance, gym owners can ensure the smooth functioning of your establishments while dedicating your time to income-producing activities and strategic planning. Outsourcing non-revenue generating tasks is not only practical but also financially beneficial in the long run.

The Value of Time and Prioritizing

In today's fast-paced world, time is one of the most valuable resources we have. It is the one thing that cannot be regained once it is lost so understand the importance of time and its significance in business. Prioritize your time effectively to maximize productivity and growth.

Conducting a Time Audit


One effective way to prioritize time is by conducting a time audit. This involves evaluating how time is currently being spent in the gym business. Take a step back and assess your daily activities to determine where their priorities lie.

During the time audit, it is important to identify activities that are directly contributing to the business's income. These income-producing activities should be given priority over non-income producing tasks. By focusing on activities that generate revenue, gym owners can allocate their time more efficiently and effectively.

Eliminating Non-Income Producing Activities


Tim and Randy stress the importance of eliminating non-income producing activities to ensure the growth and success of the gym business. Spending time on tasks that do not directly contribute to generating revenue takes away from valuable opportunities to expand and improve the business.

Non-income producing activities can include administrative tasks, repetitive manual work, or attending non-essential meetings. Delegate or outsource these tasks whenever possible. By freeing up time from non-income producing activities, gym owners can focus on high-value tasks that will have a direct impact on the business's bottom line.

Being the Visionary and Captain of the Ship


Gym owners often find themselves caught up in day-to-day operational tasks, leaving little time for strategic planning and growth. Tim and Randy advocate for gym owners to take on the role of the visionary and captain of the ship.

As the visionary, gym owners should have a clear vision for the future of their business. They should set long-term goals and create a roadmap for achieving them. By taking a step back from day-to-day tasks, gym owners can focus on strategic decision-making and steer the business towards success.

By prioritizing their time effectively, gym owners can ensure that they are driving the business forward instead of being consumed by mundane tasks. The value of time and its direct impact on the growth and success of a gym business. Be proactive in managing your time, being mindful of how it is allocated, and making conscious choices to invest in activities that contribute to the growth and profitability of the business.

Resistance to Outsourcing and Prioritizing

The world of business is constantly evolving, and one of the biggest challenges for gym owners is learning to let go of certain tasks and prioritize their strengths. It's not uncommon for gym owners to resist outsourcing, especially if they enjoy specific tasks or believe they can do them better than anyone else. However, the hosts of this podcast acknowledge that resistance to outsourcing can hinder a gym owner's ability to grow and succeed.

So, what can gym owners do if they find themselves resistant to outsourcing? One suggestion is to consider hiring a Chief Executive Officer (CEO) who can take over the day-to-day operations of the business. By delegating tasks and responsibilities to a qualified CEO, gym owners can free up their time and energy to focus on what they do best: training.

Alternatively, if hiring a CEO is not a feasible option, gym owners may need to consider selling their business altogether. This may seem like a drastic step, but it can be a strategic decision that allows gym owners to prioritize their strengths as a trainer and let go of the tasks that are holding them back.

Being Selfish for Success

As a gym owner, prioritizing your own success and financial well-being is crucial. While it may sound counterintuitive to be selfish, putting your own needs first is key to growing and succeeding in the fitness industry.

One common mistake that gym owners make is allowing the opinions of a few clients to dictate their business decisions. While it's important to value and listen to your clients, basing all your decisions solely on their feedback can hinder your growth and limit your potential for success.

Remember, it's impossible to please everyone, so focus on cultivating a tribe of clients who appreciate your services and are willing to pay for them. Don't let the opinions of a few clients dictate your business decisions. Instead, listen to feedback and make informed choices that align with your overall vision. Being selfish for success is not a negative attribute but rather a strategic approach to ensuring long-term growth and satisfaction for both you and your clients.



In conclusion, there is a huge significance of outsourcing non-revenue generating tasks and prioritizing income-producing activities in the gym ownership industry. The value of time and the need for gym owners to focus on strategic planning and being the visionary of their business. Gym owners to prioritize their own success and not let negative opinions hinder growth and profitability.

The gym ownership industry can be highly demanding and time-consuming. Gym owners wear multiple hats and often find themselves overwhelmed with administrative tasks, marketing efforts, and facility maintenance. By outsourcing non-revenue generating tasks, such as accounting, HR management, or cleaning services, gym owners can free up valuable time to focus on income-producing activities.

Outsourcing tasks to professionals allows gym owners to delegate responsibility and ensures that these tasks are handled efficiently and effectively. This not only reduces the workload on the gym owner but also allows them to allocate their time and energy towards strategic planning and growing their business.

Strategic planning plays a crucial role in the success of a gym ownership business, emphasizing the importance of gym owners being the visionary of their business and setting clear goals and objectives. By dedicating time to strategic planning, gym owners can identify new opportunities, develop effective marketing strategies, and stay ahead of the competition.

Gym owners should also prioritize their own success and personal growth. It is essential for gym owners to believe in their own abilities and make decisions based on their expertise and knowledge of the industry.

Furthermore, gym owners should surround themselves with a supportive network of mentors and peers within the industry. This allows for collaboration, knowledge sharing, and learning from the experiences of others. By seeking advice and insights from successful gym owners, one can greatly enhance their own chances of success.

In conclusion, the importance of outsourcing non-revenue generating tasks, prioritizing income-producing activities, strategic planning, and personal growth in the gym ownership industry. By adopting these practices, gym owners can maximize their time, focus on their core competencies, and ultimately achieve growth and profitability in their businesses.

Built To Grow Podcast

Catch up with the latest episode

Request information

Request Information Now!

Business Coaching near Scottsdale

Let us e-mail you this Free Report

Take our free quiz: How Strong is my Fitness Business?

click here to take the quiz