You’ve set up a new gym and a lot of customers enrolled for the membership during New Year. Thanks to the New Year offers, discounts, and promotion you offered to attract more customers. You thought that your sales target for the next few months is achieved, but at the end of the first quarter you feel that your gym’s finances are on a downward trend.
Whether you are a small gym or a large chain of several gyms, fitness marketing is a must in today’s age of competitiveness. Marketing your gym can be one of the toughest jobs, but when done right, it can help you reap a lot of benefits.
There are several ways in which you can market your fitness club to grab more and more local customers. In some cases, word-of-mouth marketing can help you get more memberships, but that isn’t enough. You need to plan an effective fitness marketing strategy to stay competitive in the market.
So how to make your fitness marketing generate results?
You can think of hiring an expert firm to help you plan engaging and fun campaigns for promoting your gym. Using digital marketing is one of the most popular methods these days.
Use the power of social networks
Social networks are the places where people spend most of the time. Hence, there are chances that your ideal audience would view your advertisement or post and contact you personally. It can be a good idea to promote offers and provide discounts on long term memberships. Announce the discounts and offers over Facebook, Instagram, email, Twitter, and other channels.
Provide compelling reviews and testimonials
A member may have lost a lot of weight with your gym membership. Some clients may have achieved their fitness goals with your products or services. You can request the clients to provide video or text testimonials. You can also write success stories of a few clients to attract more customers. Ask the existing or old members to provide reviews and testimonials as they have a great impact on people’s decision making.
Be transparent about your pricing and policies
Nobody likes surprises when it comes to membership charges for the gym they are planning to join. Be clear about your pricing and the policies so that the clients can know whether your gym fits into their budget or not. Make sure that you mention the pricing on your website and other social media platforms. This will also help you grab relevant customers who may be interested in joining your gym.
The sky’s the limit when it comes to fitness marketing. You can use one or multiple strategies to run profitable campaigns and boost your sales. Gym owners can make use of free and paid forms of advertising to market their gyms and make more profits. You can hire the right agency to help you with custom fitness marketing solutions that generate the maximum ROI.
If you want to create a life outside of your gym, book a breakthrough call with us here: pfmarketingsolutions.com/call
Tim Lyons is an avid gym goer that takes his workouts as seriously as his commitment to the business of fitness. Tim not only talks the talk, but also walks the walk. Tim is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last decade as a gym owner and operator in the fitness industry. Tim knows firsthand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions. As the creator of Pro-Fit Marketing Solutions, Tim has devised industry-specific marketing strategies to help other club owners get better results for their business.
Tim is a featured speaker at conferences, workshops, and podcasts helping fitness professionals learn how to market personal training services and to progress into a lifestyle of profit and freedom. As a published writer, Tim has written articles on the business of fitness and marketing strategies for gym owners for trade journals, wellness lifestyle publications, and contributes regularly to national publications such as Funnel Magazine.
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