Organic Vs Paid Advertising
Organic social media posts are those that are posted to social media platforms without any form of paid promotion. These posts can be seen by an organic audience, meaning users who stumble across the content in their newsfeeds or on their timelines without any additional effort from the brand or publisher. Paid social media advertising, on the other hand, involve the use of paid social networks such as Facebook Ads, Twitter Ads, and Instagram Ads to promote content. Paid social media posts are used to target specific audiences, and the cost of running a paid campaign is usually much lower than that of a traditional marketing campaign. The benefits of organic social media posts are ....
Read more
