“I’m a hard cover book kind of guy, but recently I’ve gotten pretty into audio books. As the owner of multiple companies, obviously I think it’s important to read, and read often, but unfortunately, sometimes I just can’t make the time for it. This is why audiobooks have become such an incredible thing for me. When I go on a drive or if I’m heading over to California, I’ll throw the audiobook on and it’s just the same. It’s about forcing your time, right?
Everybody’s busy, I get it. But it’s about utilizing the time that we have more effectively. I’m all about efficiency – there’s nothing better than being able to kill two birds with one stone. When you look at the habits of successful people, it’s typically pretty consistent. Wake up early, work out, read books. Why do so many entrepreneurs make reading a priority? Because we can’t learn everything on our own. We can learn from our own mistakes of course, or we can learn from other successful entrepreneurs that have already figured it out. It will save you so much time and money in the long run to learn from other people’s mistakes, regardless of what stage in your journey you are in.
Books have shaped my career, and there are a couple of books I was given early on in my career every gym owner should read.
That book was given to me by my dad, Tim Sr.
My dad is the smartest person I know. He’s a wealth of knowledge and he gave me quite a few of the books that have helped mold me into the leader and entrepreneur I am today. Gerber’s E-Myth: Why Most Businesses Don’t Work and What to Do About It, is from 1988 – dating him a little here, but it’s the first book anyone should read that owns a company or is even just thinking about owning a company. This book does an incredible job of covering your bases for basic organization for both employees and external recourses. It’s a great place to start to help avoid some of the most common pitfalls in business.
My dad gave me classics when I was young to help educate me for my future.
The next book was Who Moved My Cheese.
Who Moved My Cheese is a quick read that you can get done at lunch. But I promise, this book will be one of the most influential ones you ever read. This book is a simple, and short story that teaches you how to deal with change. A timeless classic. Some people, handle change incredibly well. Some people, on the other hand, do not. They stay stuck where they are because they’re unwilling to make changes. If there’s anything consistent in life, it’s change. Your ability to change as a business owner defines your success. Check out this book, you may find some eye opening comparisons to your own life, or even people you know, and be inspired to change how you handle the constant evolution in the business world.
The third, and one of the most well known of the books he gave me, was Rich Dad, Poor Dad.
This book has changed a lot of people’s lives, and if you haven’t read it yet, pick it up. Rich Dad, Poor Dad is Robert Kiyosaki’s story about growing up. He had two different “Dad’s”. One that was rich, and one that was poor. He goes on to tell the story of the two strong life lessons that shaped his thoughts about money and investing. He was lucky enough to get two experience two different classes of life, and learn the difference that keep people in the classes they are in. This book will remain a strongly suggested book by many influential people, and for good reason.
After I started reading Robert Kiyosaki’s book, Rich Dad, Poor Dad, I started looking into some of his other work. He had another book that looked like an easy read and I thought, I can knock this one out quickly. Stay tuned for the next post to read more about how this final book changed my trajectory forever.
There’s a lot to be learned from other entrepreneurs that have been in your shoes, but there’s only so much you can learn from a book – which is why we created Private Client Coaching.
I’m on a mission to help 500 gym owners WIN this year. If you’re ready to take your learning beyond the pages of these books, schedule a call with us today.
Tim Lyons is an avid gym goer that takes his workouts as seriously as his commitment to the business of fitness. Tim not only talks the talk, but also walks the walk. Tim is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last decade as a gym owner and operator in the fitness industry. Tim knows firsthand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions. As the creator of Pro-Fit Marketing Solutions, Tim has devised industry-specific marketing strategies to help other club owners get better results for their business. Tim is a featured speaker at conferences, workshops, and podcasts helping fitness professionals learn how to market personal training services and to progress into a lifestyle of profit and freedom. As a published writer, Tim has written articles on the business of fitness and marketing strategies for gym owners for trade journals, wellness lifestyle publications, and contributes regularly to national publications such as Funnel Magazine. Schedule a Call: www.calendly.com/profit