Just because you’re the boss, doesn’t mean you’re the leader. We’ve all seen people in a “boss role” before that aren’t the best leaders. It’s a position of authority and dictation for a lot of people, and it shouldn’t be. A true leader helps their team towards a goal, rather than pushing their team towards that goal. So, what’s the best way to lead? How do you motivate your team to work towards the same goals that you have?
One of the first things you need to understand to be a better leader is to find out what drives your team.
There’s a book called Drive, and it talks about what drives employees and teams. You might be surprised to find that not all of it is money-driven. Most people want to be a part of the bigger mission, to have a voice, and to know that they’re making a difference.
If you were to look at some of the studies on millennials, you’d find that it’s not money-driven, it’s mission-driven.
A recent study found that millennials would prefer pizza to a raise. As Zig Ziglar said, “People will work for a paycheck, but they will die for a mission.” This obviously isn’t true for everyone, but most people want to feel empowered, they want to feel like they’re making a difference. More money in the bank doesn’t make them feel this way.
Now, I have a unique opportunity to experience leadership in different ways.
I have two different companies, that are structured completely different. Pulse Fitness – my personal training facility – is a brick and mortar business, where we service our training clients in person. ProFit – which is a coaching and fitness marketing company – is more or less virtual.
At Pulse, we have start times, everyone is paid hourly, they have job descriptions, we have to be here in person, we have an org chart, HR, like a “real company”. At ProFit it’s virtual. We don’t have start times, they’re very loose, everyone’s on salary with bonus structures, and have unlimited vacation days. I don’t care where you’re at for ProFit. With this company, I’m completely different, I wanted it to be that way because I hate micromanaging. I don’t care what you’re doing as long as the job gets done. If there’s no work, you don’t work. It’s just how it works, and how I prefer it, and miraculously things get done. At Pulse, I need to have more structure, because we need to physically be there, and serve our clients in a completely different way.
Leadership comes from the top down.
Not to sound arrogant by any means, but if you look at my teams, you’ll see an extension of me. I select my team based on the values I have, and I groom them and empower them to do their job as effectively and efficiently as possible with both companies. In ProFit, there’s a lot of grey areas, but there are systems in place, and my team feels empowered enough to make their own decisions to make sure those systems get executed. At Pulse, there’s structure and expectations for each role, and even there, they are empowered to make their own decisions – as long as they follow the systems we’ve built together.
The key point in that last paragraph is that we’ve built systems together.
When you do things as a team, they know the whole picture, and they know they end goals that we’re all working towards. This empowers them to take the initiative to move the needle towards that goal. My team will never feel like I’m telling them to do something without understanding WHY. We’re always on the same mission as a team, and it’s because I work with them. I give them the freedom to make their own decisions and make them feel like they are indeed part of the team, and that their input is important to me. I do not dictate them.
Another key point that allows you to be a leader rather than a boss, is that you have to be willing to or have done anything you’re asking someone else to do. In both companies, I have done every single thing that I ask my teams to do. If the trash needs to be taken out, I’m going to take it out. You are NOT above
Even if you’re a one-person show right now, you need to think about how to structure your team in the future. How are you going to lead them? Do you have what it takes to be a leader? To guide your team? Teach them? Empower them?
If you need help with your leadership structure, you’re not alone.
We’ve helped countless gym owners just like you not only hire the right team but put the right systems in place for those teams to execute through the guidance of their leader – YOU.
Book your breakthrough call today – let’s build your team to grow.
Tim Lyons is an avid gym goer that takes his workouts as seriously as his commitment to the business of fitness. Tim not only talks the talk, but also walks the walk. Tim is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last decade as a gym owner and operator in the fitness industry. Tim knows firsthand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions. As the creator of Pro-Fit Marketing Solutions, Tim has devised industry-specific marketing strategies to help other club owners get better results for their business. Tim is a featured speaker at conferences, workshops, and podcasts helping fitness professionals learn how to market personal training services and to progress into a lifestyle of profit and freedom. As a published writer, Tim has written articles on the business of fitness and marketing strategies for gym owners for trade journals, wellness lifestyle publications, and contributes regularly to national publications such as Funnel Magazine. Schedule a Call: www.calendly.com/profit