The training we do today is not the same as it was ten years ago, and it won’t be the same ten years from now. It is natural evolution for an industry to change over time as more evidence-based research is done in an area and the science advances.
Are you progressing with the times or are you stuck following the trends or gimmicks?
Continuing your education especially in your industry raises the caliber of your business. Every year at Pulse, we pick a seminar, or convention, or lecture and we make a trip out of it and go as a team to listen and learn. We get certifications, we keep the certifications active and we continue to grow.
But what you decide to learn or get certified in should be guided by 4 questions:
- Will it help our clients get better results?
- Can we make money with it?
- Can we sell it?
- Do we believe in it?
As a gym owner, you have to filter through all of the garbage, and there is a lot of it, to do what’s in the best interest for your business. If a coach comes to me with a certification request for nutrition or stretch therapy and we can see that it will help our clients get better results, it will make us more money, we can sell it because we believe in it then we’ll pay for them to go out and get it. It’s another resource for our coach to grow and expand their knowledge in our field.
There has to be an ROI, if there’s not it doesn’t make sense.
There are ways of seeing it paid off even if it’s not the front end if a client ends up staying longer that’s a return.
We constantly say if you’re not growing your dying. Stay on top of your game and seek out education, even if it’s not in your field. Take a course in marketing or a leadership class, read a book, but stay updated in the industry and any of the industries outside of yours that might relate.
Most importantly, whatever you decide, make sure you believe it and IMPLEMENT what you’ve learned. Too often people attend a seminar and they tell you how to make your business more successful but only 2% of the audience takes action. Why are you even there? Don’t waste your time and your money on something that you’re not going to follow through with.
When my team and I do these seminars a lot of times will split up and go to different sessions so when we meet back up, we can talk about what we believe in and learn more about it to bring back to the gym. The team is excited to implement it and the clients know they have the latest and greatest research available to them It’s a win for everyone involved, and that is what you need to look for.
Tim Lyons is an avid gym goer that takes his workouts as seriously as his commitment to the business of fitness. Tim not only talks the talk, but also walks the walk. Tim is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last decade as a gym owner and operator in the fitness industry. Tim knows firsthand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions. As the creator of Pro-Fit Marketing Solutions, Tim has devised industry-specific marketing strategies to help other club owners get better results for their business. Tim is a featured speaker at conferences, workshops, and podcasts helping fitness professionals learn how to market personal training services and to progress into a lifestyle of profit and freedom. As a published writer, Tim has written articles on the business of fitness and marketing strategies for gym owners for trade journals, wellness lifestyle publications, and contributes regularly to national publications such as Funnel Magazine. Schedule a Call: www.calendly.com/profit