Best Bets for Digital Lead Generation

Few inventions over the past 100 years have impacted human day-to-day lives as drastically as the introduction of the Internet in 1991. Creating a reliance on computer-generated contact across the board for work and play, it was a game-changer for marketers trying to get their products and offers in front of as many potential consumers as quickly and as cost-effectively as possible.

Until the 90’s most businesses were still relying solely on direct mail, telephone marketing and face-to-face contact from the occasional friend, a relative or a friendly stranger to gain leads. But, as more consumers began to sign up for personal email addresses in droves, the idea of email blasts was born. The idea behind it being that you contact as many people as possible and surely someone would bite. Then came the crackdown by the government over data protection and anti-spam legislation that gets more intense year over year. The ease of use and cost-effectiveness of email campaigns, however, continued to grow in popularity and marketers became more strategy-driven as they learned to create targeted campaigns that reached the consumers who were more likely to be interested in the products they had to offer. “By 2010, it was reported that 48% of all online marketers were using triggered, targeted email tactics”.