New digital marketing tactics are emerging every day, and then there are the tried and tested favorites as well. If you’re feeling stuck in your digital marketing campaign, or if you feel like your reach has hit a wall, it might be time to try one of these strategies.
What is remarketing? It’s pretty simple. You are giving prior first contacts a second chance. Whether it was someone that didn’t click on a banner ad or similar, you’re going to target that same person with new ads through tracking cookies and making new ads for various social networks.
Remarketing helps to continue engagement early in the sales funnel, and it’s proof that you don’t have to give up on everyone who passes on the first chance to buy your product or service. As a bonus, remarketing helps boost brand awareness as you will appear more often for that user in different visual formats. Ultimately, all of these remarketing efforts will bring new customers to your business.
Content still reigns as King and is personally my favorite strategy. Video has taken over as the primary medium for reaching your customers. Quality video marketing will be something that your customers want to watch and is packed with valuable information. These two factors lead to a high conversion rate. For example, doTERRA’s YouTube page doesn’t just talk about essential oils — they also branch into holistic health and other relevant topics that interest their target audience.
Video is the chance to go beyond the front of an ad. You’re not making a 30-minute sales pitch or creating an infomercial. You’re trying to connect with your target audience in a memorable way. Chirp’s YouTube does this by empathizing with their customers’ back pain while also delivering information and signature cheesy humor.
Local Search Marketing
When it comes to gaining attention from the public, it pays off if you’re generally easy to find. You can’t rely on Google to do all the work anymore as it may take months for “spiders” to crawl through your site and log the info into Google’s massive index. This is where local search marketing strategy comes into play.
As it stands, more and more consumers are turning to local businesses rather than big name brands. In fact, 46 percent of all Google searches are local. With many of these searches taking place on mobile devices, mobile searches using “open,” “now” and “near me” have grown by 200 percent since 2015. These numbers clearly demonstrate the importance of local advertising. So if your business is struggling with extending your customer reach and growing your business, then it may be time to focus your efforts locally.
To start local search marketing, you will need to begin with Google My Business, a tool that tells Google that you’re a business and you want customers to find you. At first, it might only seem that it’s helping people with directions or if they already know your business. But this tool is how your bakery shop will pop up in a search such as “donuts near me.” Additionally, it will significantly impact your inbound marketing for fitness by attracting new customers as it allows you to increase engagement with your customers directly.
It’s not easy to select your digital marketing techniques with so many options available. By using remarketing, video, and local search marketing, you can boost conversions, grab attention from new customers, cash in on reviews, and build your brand.
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Tim Lyons is an avid gym goer that takes his workouts as seriously as his commitment to the business of fitness. Tim not only talks the talk, but also walks the walk. Tim is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last decade as a gym owner and operator in the fitness industry. Tim knows firsthand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions. As the creator of Pro-Fit Marketing Solutions, Tim has devised industry-specific marketing strategies to help other club owners get better results for their business.
Tim is a featured speaker at conferences, workshops, and podcasts helping fitness professionals learn how to market personal training services and to progress into a lifestyle of profit and freedom. As a published writer, Tim has written articles on the business of fitness and marketing strategies for gym owners for trade journals, wellness lifestyle publications, and contributes regularly to national publications such as Funnel Magazine.
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